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How to Start A Digital Marketing Agency in Dubai?

The sector of digital marketing provides substantial investment potential. Consequently, launching a digital marketing agency in Dubai in 2022 is a wise decision for a number of reasons. The economy of Dubai is thriving, and recent improvements have made it much easier for foreigners to launch a business in the city. This is only one of the city’s many excellent improvements. Therefore, now is the time to act and create your digital marketing agency in the United Arab Emirates.

The digital marketing industry has seen unprecedented growth over the last few years. According to stats, the Digital Advertising market in the UAE is expected to reach $947.40 million in 2022. This clearly shows how lucrative this industry is in Dubai.

Estimates show that the annual growth of the digital marketing industry in the United Arab Emirates (UAE) is between 25 and 40 percent, which is mind-boggling.

Those in the region who possess the marketing skills and necessary drive to establish a successful business in this industry are in a position to capitalize on the great opportunities created by such rapid growth. To launch a digital marketing agency in Dubai, you’ll need just to get a proper license.

If you’re interested in starting your own digital marketing agency, Dubai is a great place to do it. In this article, we’ll outline the steps you need to take to start your own digital marketing agency in Dubai. Let’s get started!

What Is a Digital Marketing Agency?

If you want to start a successful digital marketing firm in Dubai, you need to know what it includes, first and foremost. Using multichannel or even Omnichannel marketing, a digital marketing agency supports its customers (businesses) in engaging with the particular online consumers they are seeking.

A digital marketing agency employs several marketing tactics, including search engine optimization (SEO), content marketing, email marketing, social media marketing, video marketing, and online advertising. When it comes to supporting their clients in accomplishing their marketing goals, a digital marketing company will study all of the available tactics, techniques, and internet resources. They enable firms to interact with present and prospective clients.

This is a lucrative opportunity for anybody interested in seizing it, as a digital marketing business in Dubai will have access to a variety of clients eager to reach their target audience online.

Why You Should Start a Digital Marketing Agency in UAE?

There are undoubtedly a great number of advantages to starting your own business and serving as your own boss, including enhanced levels of autonomy and the chance of greater financial reward. 

Why launch a digital marketing firm, in particular, is the question. 

And why Dubai specifically?

We’ll start with one of the UAE’s major draws: its attractive tax regime. The UAE continues to tax both personal and corporate income at 0%. The VAT rate remains at 5%.

When you establish your business in a free zone, such as Creative Zone, you will benefit from zero currency restrictions as well as profit and capital repatriation freedoms.

Then there’s the increasing demand. Dubai is one of the world’s most important business centers. Every year, an increasing number of ambitious entrepreneurs flock to our emirate, all hoping to stand out from the crowd. You’ll have plenty of work if you can assist them. Overall, launching a digital marketing agency in Dubai is a lucrative business.

Services Offered by Digital Marketing Companies in Dubai

With the proper digital marketing company license in Dubai, you may serve customers from all across the United Arab Emirates (UAE) and the globe. A few examples of what a digital marketing agency in Dubai could provide are as follows:

  • Advertising on social media
  • Search Engine Optimization (SEO)
  • Create a website and a Business plan
  • Connections made through email
  • Conducting pay-per-click campaigns
  • Strengthening connections
  • Producing or enhancing content
  • Online marketing that focuses on search engines, often known as SEM
Benefits of Starting a Digital Marketing Agency in Dubai

Benefits of Starting a Digital Marketing Agency in Dubai?

Digital marketing has become one of the most important aspects of any business, regardless of size or location. This is especially true in Dubai, which is home to a number of businesses looking to reach consumers online. If you’re thinking of starting your own digital marketing agency in Dubai, there are a few key benefits you should keep in mind that we have outlined below.

1. Rapid Growth in Business and Industry

Over the last decade, this strategically located commercial hub has seen tremendous economic growth, attracting millions of businesses and workers from all over the world. 

2. Sanctuary From Taxes

The laws governing commerce in the UAE are among the most innovative in the world. Laws are drafted to encourage business expansion. There are several benefits to doing business in a free zone, but the most important is the absence of tax obligations. This must be one of the primary attractions of this area for business purposes.

3. Available Human Resources

Dubai is widely recognized as one of the world’s premier financial hubs, and as a consequence, the city attracts a diverse group of highly skilled workers from all over the globe. You’ll have quick and easy access to the people power you need to grow.


More and more products are being sold online these days, with many firms operating their own e-commerce websites or partnering with third-party marketplaces. This aids a business in creating a completely new source of revenue. To market their products, businesses need the help of marketing agencies. 

5. 100% Ownership

You may take full command i.e 100% ownership of your own digital marketing agency when you open your business in Dubai. Whether your company is on the mainland or in a free zone, you are ultimately responsible for all operations. Find yourself a reliable LSA who will help you through the legal hoops without demanding a stake in your business, and you’ll be good to go.

how to open digital marketing agency

How to Start Your Digital Marketing Agency in Dubai

Entrepreneurs and investors in Dubai may start their own advertising agency according to the procedures specified in the following sections.

Step 1: Educate Yourself

Before continuing with the process of founding a company, it is important to do a thorough inquiry into the basic concepts of digital marketing. When establishing a digital marketing company in the UAE, you may utilize this information to choose the kind of commercial operations to pursue.

It is necessary to do research on the demographics of your target audience, as well as your top rivals, up-and-coming firms in your field, and many other factors. This part equips you with the knowledge necessary to make educated decisions on financial planning, income generation, and the expansion of your business.

Step 2: Determine Business Entity

Before launching a digital marketing agency in Dubai in 2022, you must first create your legal structure. Do you intend to establish a Sole Establishment on the mainland with the help of an LSA (local service agent)? Alternatively, are you interested in establishing a presence in one of the UAE’s specialized free zones?

You have the authority to make an important decision. Consequently, you should contact business setup professionals at Airzone, and our trusted partners will aid you in navigating the various legal systems in the Emirates. Thus, the decision to form a limited liability company (LLC), branch office, or any other kind of legal organization becomes quite simple.

Step 3: Register a Trading Name

In order to create a digital marketing business in Dubai, aspiring marketing entrepreneurs must first register a trading name. It is the official name of your advertising agency, and as such, it must always be unique and representative of the business’s operations.

When listing the trade names, you must ensure that you adhere to all of the naming convention’s requirements. In addition, it is essential to avoid using derogatory terms or words that hurt the beliefs, religion, or sensibilities of another individual. If you choose to continue using a person’s name as the official name of your organization, you must use that individual’s full name.

Step 4: Submit Application for Digital Marketing License in Dubai

After obtaining the trade name reservation payment receipt, you may submit an application for your digital marketing license in Dubai. Together with the first authorization certificate and any other applicable papers, you may submit this to the appropriate economic department.

Keep in mind that the only permissible commercial activities are those specified in your digital marketing license. In addition, you must renew your license yearly in order for it to remain valid beyond its expiration date.

Step 5: Create a Portfolio and Expand Your Social Media Presence Online

In the area of digital marketing, good feedback from delighted clients may do wonders. Don’t be hesitant to take on tasks with modest costs if you want to build an impressive portfolio during the early stages of your profession. Your digital marketing portfolio will speak loudly about your professionalism and proficiency.

Any reputable digital marketing company will have a large presence on many social media channels. It helps you increase your company’s industry reputation, generate more leads, and attract more visitors.

Step 6: Opening a Bank Account and Handling Visas

After you have completed all of the tasks described above, you must attend to your visa requirements. You may submit an application for a resident visa on behalf of yourself and any family members or household staff. The number of visa permits issued to you is proportionate to the size of your office and your investment strategy.

When establishing any kind of company in the UAE, having a corporate bank account is a crucial step. Ensure that the bank you pick is reliable and able to give you both long-term benefits for your business and first-rate banking services.

Documents Requirement to Setup a Digital Marketing Agency

Documents Requirement to Setup a Digital Marketing Agency

The administration of the United Arab Emirates is quite bureaucratic and paperwork-oriented. To help you launch your digital marketing firm in Dubai, we’ve compiled the following checklist of legal requirements:

  • Formalized completed application
  • Two passport-size photographs (colored)
  • All of the company partners’ passport copies
  • Reserving a trading name upon payment receipt
  • A copy of the leasing agreement proving the place where your company is officially headquartered (sustainability contract)
  • A detailed account of certain business operations

Digital Marketing Business License in Dubai

A professional license, which is a kind of corporate license, is required in order to lawfully run a digital marketing agency in Dubai. The government of Dubai offers a variety of licenses, including those for trademarks, patents, copyrights, and more. Although individuals may acquire these licenses as well, businesses are the most usual customers. The professional license required to start a digital marketing agency, on the other hand, proves that you have the expertise to do business in this field. The license is naturally granted by the appropriate Dubai regulatory bodies.

Cost of Setting up a Digital Marketing Agency in Dubai?

The initial investment necessary to launch a digital marketing agency in Dubai might vary based on a number of variables. To begin, there is a pricing difference between starting a company in free zones and on the mainland. A marketing services license in the Free zone with visa eligibility costs just AED 22,000 here. When you include the on-site coworking space in the usage, the total comes to AED 24,775.


How Can Airzone Help You Start a Digital Marketing Agency in UAE?

It is true, establishing a digital marketing agency in Dubai is no easy task since it entails a lot of challenging processes that may not be for everyone. This is due to the process’s several intricate steps. 

To navigate the challenges of setting up a digital marketing agency in Dubai, you can contact Airzone. We can guide you through the process of launching a business in Dubai thanks to our experience and knowledge in the field. We’ll connect you with the right service providers to aid in the development of your enterprise in the United Arab Emirates.

You can get assistance from our dependable partners and get the necessary trade licenses in Dubai. We’ll put you in touch with the appropriate experts to handle anything from visa applications to crucial administrative tasks while you concentrate on growing your business.


If starting a digital marketing agency in Dubai is something that interests you, there are a few important things to keep in mind. First and foremost, make sure you have the necessary skill set and experience to provide quality services. You’ll also need to have a firm understanding of the local market and what types of services are in demand. Finally, be prepared to invest time and money into building your business – it won’t be easy, but it will be worth it! Are you ready to take on the challenge?

If you want to learn more about how to set up a business in Dubai, we have a comprehensive guide for you. With a thorough understanding of the UAE’s business scene, you should be well prepared to establish a company in the country. If you need information regarding free zones, we have detailed articles on free zones in UAE.